Tuesday, January 04, 2005

The Buzz

Apart from the interesting interview with the founders of Google, last Sunday's 60 minutes also introduced North American men to Aishwarya Rai, a Bollywood superstar reputed to be the world's most beautiful woman. Rai, for me at least, comes in a close third behind the Bronx born—Yale schooled—actress Joy Bryant. First, of course, is Toronto native, and McGill graduate, Mia Krishner. Nonetheless, here’s the buzz on Rai:

While Bollywood regularly pops up in buzz and is popular overseas, it hasn't made much of a dent in American pop culture. Almost all searches on Bollywood emanate from the major metros of San Francisco, New York, and Washington D.C. But Indian screen goddess Aishwarya Rai is adding some spice to searches by exporting her acting talents to Hollywood. Searches on the stunningly beautiful actress were up 328% following her appearance on 60 Minutes, where she discussed her career and future in film. Not surprisingly, Rai notches over 70% of her search audience from guys. Those who needed to see more of the glamorous gal sent searches on 'Pictures of Aishwarya Rai' up 366%. Her appearance on the venerable news magazine helped to raise the profile of her upcoming Hollywood debut, Bride and Prejudice. Searches on the upcoming Bollywood-Hollywood mash-up flick were up 45% -- proof positive that India's film industry is starting to merge onto Hollywood's busy freeway.

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