It seems like this blogging phenomenon is picking up steam. Not only are popular bloggers being pursued by corporate America for valuable advert real estate, a growing groundswell of opinion believes that bloggers should adhere to a set of ethics of conduct. Most notable of the concerns is the disclosure of interest.
If, for example, a prominent blogger is being paid consulting fees by a particular candidate or campaign—or even a company—and is, at the same time, blogging favorable for the candidate or campaign, the blogger should disclose to his or hers readership the nature of this relationship. But, I don't think bloggers necessarily have to be bound by objectivity if it's a personal weblog. There is an interesting piece here which speaks more expansively on this issue.
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